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DISH Network and DOG Get in NASCAR Race Normally, dogs on a racetrack is a recipe for disaster. Not this time. EchoStar’s DISH Network is teaming up with A&E Television Networks to co-sponsor Roush Fenway Racing’s No. 16 car in the upcoming NASCAR NEXTEL Cup Series race on Aug. 5 at Pocono Raceway in Pennsylvania. The car, driven by Greg Biffle, will be promoting A&E’s hit series Dog the Bounty Hunter. As part of the partnership, A&E will also employ several additional promotional tools to highlight the show at the race, including banners, pitwall signs, PA announcements and promo spots on the track’s jumbo video screen. 

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As if offering the “most technologically-advanced coverage of NASCAR in motorsports television history” wasn’t enough, ESPN said Tuesday that it will be taking its efforts to another level with the debut of the ESPN DISH Tech Center mobile television studio. The sports behemoth is launching the new advancement this weekend with its coverage of the NASCAR NEXTEL Cup in Indianapolis.

With the help of EchoStar, the ESPN DISH Tech Center will travel to all of ESPN’s NASCAR NEXTEL Cup Race venues to be “utilized” by the network’s producers and announcers for content segments that will air during race telecasts. In addition to ESPN and ESPN on ABC coverage of the final 17 NASCAR NEXTEL Cup Series races, segments produced from the DISH Tech Center will air during NASCAR Busch Series races that are held on the same tracks.

The studio will contain the ESPN Chevy Cutaway Car that has been used this year in ESPN’s NASCAR coverage, as well as a cutaway of a Chevrolet Car of Tomorrow being raced in some cup events this season and next. ESPN said the DISH Tech Center will also have room for displays of other race car parts like engines, transmissions and shock absorbers.

ESPN’s Tim Brewer, a two-time NASCAR champion crew chief, and other analysts will report from the studio during race telecasts to “help viewers better understand the technical and mechanical aspects of NASCAR racing,” the network said.

The DISH Tech Center is being called “the highlight” of a multi-year, multimedia agreement for NASCAR between ESPN and EchoStar consisting of media in all NASCAR races on ABC, ESPN, ESPN2 and ESPN Deportes; exposure on ESPN Audio and in ESPN The Magazine; a SportsCenter weekly-sponsored NASCAR report; a custom promotion on ESPN.com; and six in-car cameras per season to be featured within the NASCAR Busch Series.

ESPN’s NASCAR NEXTEL Cup coverage begins with the Allstate 400 at the Brickyard July 29 at Indianapolis Motor Speedway and will include all 10 races in the “Chase for the NASCAR NEXTEL Cup” televised by ESPN on ABC.