HDTV, to be or not to be…that is the question
A recent article posted on Sky Report estimates that many Americans are not utilizing their televisions High Definition potential. In fact almost half of the American population is not taking full advantage of High Definition programming and their cable boxes capabilities. Sky Report states that recent research done by Leichtman Research Company suggests that 40% of all households with HDTV potential are not watching HDTV and not because the channel selection in high definition is lacking. The article goes on to state that an overwhelming 20% of viewers think that they are watching HD programming.
Perhaps this would be a wonderful opportunity for cable companies to look into more technology savvy cable boxes. Satellite cable companies like Dish Network provides their viewers with receivers that do the work for you. In fact it recognizes if your TV is a HD television and automatically adjusts your channel lineup accordingly. Unfortunately cable companies are still expecting viewers to memorize their channel lineup, memorize the HD channels and then enter a prefix before each HD channel they want to watch.
I don’t know about you but at the end of my busy day when I sit myself down on the couch to tune into some mindless entertainment, the last thing I want to do is play a battle of wits against my cable box. My suggestion…make it easy, satellite is a no brainer!
