DISH Network and DOG Get in NASCAR Race
June 26, 2007 No Comments
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DISH Network and DOG Get in NASCAR Race Normally, dogs on a racetrack is a recipe for disaster. Not this time. EchoStar’s DISH Network is teaming up with A&E Television Networks to co-sponsor Roush Fenway Racing’s No. 16 car in the upcoming NASCAR NEXTEL Cup Series race on Aug. 5 at Pocono Raceway in Pennsylvania. The car, driven by Greg Biffle, will be promoting A&E’s hit series Dog the Bounty Hunter. As part of the partnership, A&E will also employ several additional promotional tools to highlight the show at the race, including banners, pitwall signs, PA announcements and promo spots on the track’s jumbo video screen.
