DISH Network to Leverage Direct-to-Home and Direct-to-Business Delivery and Stratacache Software to Build DISH Digital Media Services

DISH Network Announces New Suite of Digital Media Solutions

ENGLEWOOD, Colo., Apr 14, 2008 (PrimeNewswire via COMTEX News Network) — DISH Network(r) Corporation (Nasdaq:DISH), the nation’s third largest pay-TV provider, today announced that it is extending its business solutions services to provide digital signage platforms for clients to address a variety of communications needs. DISH Digital Media Services, which includes DISH DIGITAL SIGNS and DISH EzSIGNS, combines DISH Network’s fleet of satellites, national installation network, uplink centers and teleport fiber POPs nationwide to provide commercial and private businesses with live and stored digital communications content.

“We are excited to announce the evolution of our business operations to include a variety of digital signage solutions,” said Jerry Grasmick, vice president of sales for DISH Network’s business-to-business service. “With the assistance of Stratacache’s Activia and Omnicast software, we are one of the few companies with the infrastructure in place to serve as a full-service provider to create new ways for our clients to communicate and advertise with their colleagues and customers.”

DISH Digital Media Services allows retail clients to generate important advertising and branding messages to consumers while they wait in line, at point-of-purchase locations, in large office settings and more. Additionally, corporate clients may benefit by utilizing these services to update employees on key messages such as daily morning meetings, human resources training, or other important internal communications.

DISH Network, the leader in digital television, will utilize its current system of 24-hour operations and uplink distribution centers to support DISH Digital Media Services and its private and commercial clients.